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	<title>Through A Balanced Lens</title>
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	<description>A balanced look at business by Kim McWatt</description>
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		<title>Through A Balanced Lens</title>
		<link>http://abalancedlens.wordpress.com</link>
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		<title>Best practices: Social media for dealer/franchise networks</title>
		<link>http://abalancedlens.wordpress.com/2013/05/09/best-practices-social-media-for-dealerfranchise-networks/</link>
		<comments>http://abalancedlens.wordpress.com/2013/05/09/best-practices-social-media-for-dealerfranchise-networks/#comments</comments>
		<pubDate>Thu, 09 May 2013 13:39:06 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[dealer]]></category>
		<category><![CDATA[dealer marketing]]></category>
		<category><![CDATA[franchise]]></category>
		<category><![CDATA[franchise marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales network]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=625</guid>
		<description><![CDATA[By Kim McWatt In my white paper “Harnessing the Power of Social Media within a Dealer / Franchise Network”, I discussed how providing your dealer/franchise network with the strategies, processes, and support tools for managing social networks locally ensures that consistent brand experience can be delivered to the customer. Setting the expectations up front makes [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=625&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Why Consider Social Media as Part of Your Marketing Mix</title>
		<link>http://abalancedlens.wordpress.com/2013/04/17/why-consider-social-media-as-part-of-your-marketing-mix/</link>
		<comments>http://abalancedlens.wordpress.com/2013/04/17/why-consider-social-media-as-part-of-your-marketing-mix/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 19:11:38 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[dealer]]></category>
		<category><![CDATA[dealer marketing]]></category>
		<category><![CDATA[franchise marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=614</guid>
		<description><![CDATA[By Kim McWatt Social media for dealers/franchises is more than setting up a Facebook, Twitter, LinkedIn account for every location. These are the tools, the applications. Social media is a conversation happening online – it’s customer service, product/service education, consumer reviews, and brand messaging. It’s building a relationship with existing and potential customers through word-of-mouth. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=614&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>The Right Communications Channel: One Size Doesn&#8217;t Fit All</title>
		<link>http://abalancedlens.wordpress.com/2013/01/25/the-right-communications-channel-one-size-doesnt-fit-all/</link>
		<comments>http://abalancedlens.wordpress.com/2013/01/25/the-right-communications-channel-one-size-doesnt-fit-all/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 17:43:48 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trucking industry]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=593</guid>
		<description><![CDATA[We&#8217;ve all heard this: one size fits all. This phrase has been associated with everything from clothing to computer interfaces and marketing communications. Wikipedia defines this phrase as: “a description for a product that would fit in all instances. The term has been extended to mean one style or procedure would fit in all related [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=593&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://abalancedlens.wordpress.com/2013/01/25/the-right-communications-channel-one-size-doesnt-fit-all/feed/</wfw:commentRss>
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			<media:title type="html">Square Peg Round Hole</media:title>
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		<title>Growing Business with LinkedIn</title>
		<link>http://abalancedlens.wordpress.com/2013/01/23/growing-business-with-linkedin/</link>
		<comments>http://abalancedlens.wordpress.com/2013/01/23/growing-business-with-linkedin/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 21:29:57 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business audience]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transportation trucking]]></category>
		<category><![CDATA[trucking industry]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=576</guid>
		<description><![CDATA[LinkedIn often seems like a lonely outsider in the vast sea of social media networks. Facebook, Twitter and Pinterest seem get all the attention. But LinkedIn is a formidable force within the business world. With over 200 million members across 200 countries worldwide, this business networking application is growing steadily each day and can be [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=576&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">kimmcwatt</media:title>
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			<media:title type="html">LinkedIn iPhone App</media:title>
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		<title>Social Media for Dealer or Franchise Networks</title>
		<link>http://abalancedlens.wordpress.com/2012/12/11/social-media-for-dealer-or-franchise-networks/</link>
		<comments>http://abalancedlens.wordpress.com/2012/12/11/social-media-for-dealer-or-franchise-networks/#comments</comments>
		<pubDate>Tue, 11 Dec 2012 18:22:14 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[dealer]]></category>
		<category><![CDATA[franchise]]></category>
		<category><![CDATA[head office]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=450</guid>
		<description><![CDATA[Web and mobile technologies – the basis of Social Media marketing – help turn communication into interactive dialogue among organizations, communities and people. Successful engagement through Social Media is not measured by how many followers or likes you have, but in the quality and quantity of the engagement that occurs. Deeper engagement leads to deeper [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=450&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://abalancedlens.wordpress.com/2012/12/11/social-media-for-dealer-or-franchise-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kimmcwatt</media:title>
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			<media:title type="html">To and Through Model - JAN Kelley Marketing</media:title>
		</media:content>

		<media:content url="http://abalancedlens.files.wordpress.com/2012/12/df_network.png?w=580" medium="image">
			<media:title type="html">Content Management through the Network</media:title>
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		<item>
		<title>I Need More Content!</title>
		<link>http://abalancedlens.wordpress.com/2011/11/24/i-need-more-content/</link>
		<comments>http://abalancedlens.wordpress.com/2011/11/24/i-need-more-content/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 17:16:02 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[christopher walken]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[cowbell]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=268</guid>
		<description><![CDATA[by Kim McWatt I Need More Cowbell Content! &#8220;Content, content, content,&#8221; – say that with a petulant whine à la Jan Brady. Are we making too much out of content? Content is all the rage today. Content is King! Content is everything, and everything is content! While everything is content, not everything is relevant.  I [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=268&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://abalancedlens.files.wordpress.com/2011/11/300px-walken-cowbell.jpg" medium="image">
			<media:title type="html">Need More Cowbell!</media:title>
		</media:content>

		<media:content url="http://abalancedlens.files.wordpress.com/2011/11/christopherwalken.png?w=300" medium="image">
			<media:title type="html">Christopher Walken</media:title>
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	</item>
		<item>
		<title>Our Disney Vacation</title>
		<link>http://abalancedlens.wordpress.com/2011/06/22/our-disney-vacation/</link>
		<comments>http://abalancedlens.wordpress.com/2011/06/22/our-disney-vacation/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 02:49:21 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Personal Musings]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Disney Magic]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mediterranean]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Vacation]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=254</guid>
		<description><![CDATA[Had a fantastic cruise vacation on the Disney Magic June 6-18 in the Mediterranean. Enjoyed it thoroughly. But do have to mention that Disney definitely does an amazing job of maintaining extremely strong brand presence throughout everything they do on the boat and off. Even as simple a thing as the ship&#8217;s horn is Disney [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=254&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kimmcwatt</media:title>
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			<media:title type="html">Mickey Mouse Flag</media:title>
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		<item>
		<title>Hi-Tech, Hi-Touch: It&#8217;s not what you think!</title>
		<link>http://abalancedlens.wordpress.com/2011/05/11/hi-tech-hi-touch-its-not-what-you-think/</link>
		<comments>http://abalancedlens.wordpress.com/2011/05/11/hi-tech-hi-touch-its-not-what-you-think/#comments</comments>
		<pubDate>Wed, 11 May 2011 18:20:04 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[relationship management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=247</guid>
		<description><![CDATA[by Kim McWatt My colleague Krista Benz and I had the opportunity to present at the Canadian Franchise Association’s annual Marketing Day held at The Old Mill in Toronto. Our topic was on strategies to engage and excite your dealer, franchise and sales networks. If You Build It&#8230;They Will Come As shown in our experience [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=247&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://abalancedlens.files.wordpress.com/2011/05/baseball-field.jpg?w=300" medium="image">
			<media:title type="html">If you build it...they will come</media:title>
		</media:content>

		<media:content url="http://abalancedlens.files.wordpress.com/2011/05/hightechhightouch.jpg?w=300" medium="image">
			<media:title type="html">HighTechHighTouch</media:title>
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		<item>
		<title>The New B2B Customer</title>
		<link>http://abalancedlens.wordpress.com/2010/11/25/the-new-b2b-customer/</link>
		<comments>http://abalancedlens.wordpress.com/2010/11/25/the-new-b2b-customer/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 02:44:21 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer interaction]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Print World]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=230</guid>
		<description><![CDATA[by Kim McWatt This week I attended the seminar “Social Media for Printers” at Print World 2010 in Toronto, ON featuring guest speaker Anita Windisman. The point that stood out the most from Ms Windisman’s presentation was this:  according to census projections, Generation Y (or Millenials) born between 1976 and 2000 will outnumber Baby Boomers [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=230&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">kimmcwatt</media:title>
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			<media:title type="html">Sales_Funnel</media:title>
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			<media:title type="html">Customer_Decision_Journey</media:title>
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		<title>Two Sides to B2B Purchase Decisions</title>
		<link>http://abalancedlens.wordpress.com/2010/08/01/two-sides-to-b2b-purchase-decisions/</link>
		<comments>http://abalancedlens.wordpress.com/2010/08/01/two-sides-to-b2b-purchase-decisions/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 13:20:00 +0000</pubDate>
		<dc:creator>Kim McWatt</dc:creator>
				<category><![CDATA[Business Musings]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[focus group]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[purchase decision]]></category>
		<category><![CDATA[trucking industry]]></category>

		<guid isPermaLink="false">http://abalancedlens.wordpress.com/?p=219</guid>
		<description><![CDATA[by Kim McWatt Last week I attended a Customer Focus Group session that two of my colleagues facilitated on behalf of our client.  The customer participants were the key parts purchasing managers from nine large truck fleets located in the U.S. and Canada. We probed customers on a variety of dimensions to better understand their [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=abalancedlens.wordpress.com&#038;blog=12421735&#038;post=219&#038;subd=abalancedlens&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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